Lauren Bowen Copywriting Portfolio - Logos-2.png

Spoiled by Blue

Role: Campaign Concept and Copywriter

Blue came to us eager to deepen engagement with current credit union members by pushing their auto refinancing program. We came up with an incentive (instant 1% cash back on any vehicle loan balance) and crafted the campaign "Spoiled by Blue," an idea that would later lead to a membership growth spurt for the company.