How I Work
I am passionate about working hand-in-hand with dreamers to help them reach their full potential online.
To help you better understand how to work with me, I've laid out a general workflow explaining how I'll approach your project.
Have questions? Just shoot me a message!
STEP 1: AGREEING ON SCOPE
Agreeing upon a definite scope of work is one of the most important things we'll do together as a team. After chatting with you in person or over Skype, I will send you a questionnaire to complete before I begin your project.
Typically I'll ask questions such as the following:
- What are your goals and objectives for this project?
- What is the final deliverable? Is it a brochure, a website, a press release, etc.?
- How many pages do you need written?
- How much content do you already have prepared yourself?
- Do you have an idea about length or would you prefer my recommendation?
By answering these questions, you help to make sure that my project proposal and quote is as accurate as possible.
STEP 2: THE PROPOSAL
Depending on the size of the project, I'll send you a custom quote and proposal that outlines the details of the job and comprehensive pricing that includes structure around meetings, revisions and incidentals. I always break down the cost of each project into elements so that you can pick and choose exactly what you'd like to pay for.
STEP 3: 50% PAYMENT UPFRONT
For copywriting projects I charge 50% upfront for my projects. If project value is below $800 I charge 100% up front. This is non-negotiable.
For blog posts or smaller social media projects, payment may be made upon completion of services.
STEP 4: TIMING
Once we've gotten through briefing, you've signed off on my proposal and you send the first 50%, I'm off and running!
Once I provide you with a delivery deadline, I will stick to it. Turnaround time will depend on the material and information you supply, your speed with email and the extent of the project itself, but regardless I deliver quickly. My experience working in an agency setting has made sure of that!
If at any point during the project you feel the need to add to the services provided, we can negotiate. If scope increases we will just renegotiate the contract and fee - simple as that.
STEP 5: BRIEFING
Once we get to this stage, all the nitty gritty will be sorted and we will get to focus on the project itself. I prefer to conduct this meeting over Skype or on the phone, otherwise email is fine.
I'll ask you some questions that cover topics like:
- Your target audience - Who am I writing for?
- Your marketing objectives - What do you hope this project will achieve for your organization or business?
- Your brand - What is the voice of your company? What's its personality?
- Work preferences - How often do you prefer to touch base, etc.?
This is your chance to disclose any specific feelings and desires for the project.
STEP 6: DOWN TO BUSINESS
At this point, I'm ready to get the job done! I'll start outlining, mapping user journeys, assessing your keyword competition and writing your copy. Whatever your project, this is where it gets fun!
I use Microsoft Word and Google Docs to write and share my writing as I work on it, and Adobe PDFs for strategy documents and proposals.
STEP 7: DRAFTS AND REVISIONS
For larger copywriting projects, I generally do three versions of your documents (first draft, second draft, final draft), which gives you two opportunities to make comments and changes. Additional rounds of edits will be negotiated at an hourly rate. All this information will be found in your project proposal.
For smaller writing projects - say, blog posts or social media posts - I provide two versions (first draft and final), giving you one opportunity to make comments or suggest edits.
For copywriting jobs, I ask that you use a track changes feature to make minor edits and comments. This makes everything simpler and more efficient for the both of us.
STEP 8: MEETINGS
If you feel the need to meet to discuss the project, either face to face or over the phone - please let me know at the beginning. These meetings will be negotiated at an hourly rate. Should I need to travel for this meeting, travel time and costs will also be included.
STEP 9: YOUR REVIEW
At the start of the project we will discuss how long you or your team will need to review the final material I supply. This is your project, so you set the timing!
STEP 10: FINAL PAYMENT
When the job is complete, I will invoice you the final amount for my services. My payment terms are 7 days from the date the invoice is sent.