My Process

I am passionate about working hand-in-hand with my clients to help them reach their full potential online.
To help you better understand how to work with me, I've laid out a general workflow explaining how I'll approach your project. 


Step 1: Agreeing on Scope

Agreeing upon a definite scope of work is one of the most important things we'll do together as a team. After chatting with you in person or over Skype, I will send you a questionnaire to complete before I begin your project.

Typically I'll ask questions such as the following:

  • What are your goals and objectives for this project?
  • What is the final deliverable? Is it a brochure, a website, a press release, etc.?
  • How many pages do you need written?
  • How much content do you already have prepared yourself?
  • Do you have an idea about length or would you prefer my recommendation?

By answering these questions, you help to make sure that my project proposal and quote is as accurate as possible. 
 

Step 2: Proposal

Depending on the size of the project, I'll send you a custom quote and proposal that outlines the details of the job and comprehensive pricing that includes structure around meetings, revisions and incidentals. I always break down the cost of each project into elements so that you can pick and choose exactly what you'd like to pay for. 

Simple, huh?
 

Step 3: 50% Payment Upfront

For copywriting projects I charge 50% upfront for my projects. If project value is below $800 I charge 100% up front. This is non-negotiable. For blog posts or smaller social media projects, payment may be made upon completion of services. 
 

Step 4: Timing

Once we've gotten through briefing, you've signed off on my proposal, and you send the first 50%, I'm off and running! 

Once I provide you with a delivery deadline, I will stick to it. Turnaround time will depend on the material and information you supply, your speed with email and the extent of the project itself, but regardless I deliver quickly. My experience working in an agency setting has made sure of that!

If at any point during the project you feel the need to add to the services provided, we can negotiate. If scope increases we will just renegotiate the contract and fee – simple as that.
 

Step 5: Discovery

Once we get to this stage, it's time to focus on the project itself. I prefer to conduct this meeting over Skype or on the phone, otherwise email is fine. 

I'll ask you some questions that cover topics like:

  • Your target audience - Who am I writing for?
  • Your marketing objectives - What do you hope this project will achieve for your organization or business?
  • Your brand - What is the voice of your company? What's its personality?
  • Work preferences - How often do you prefer to touch base, etc.?

This is your chance to disclose any specific feelings and desires for the project. 
 

Step 6: Down to Business

At this point, it's all on me! I'll start outlining, mapping user journeys, assessing your keyword competition and writing your copy. Whatever your project, this is where it gets fun!

I use Google Docs to write and share my writing as I go, and Adobe PDFs for strategy documents and proposals. At this point, it's important that you be responsive with email. That way, I can get my questions answered quickly, with no delay of our timeline.
 

Step 7: Drafts and Revisions

For larger copywriting projects, I generally do three versions of your documents (first draft, second draft, final draft), which gives you two opportunities to make comments and changes. Additional rounds of edits may be negotiated at an hourly rate. 

For smaller writing projects – say, blog posts or social media posts – I provide two versions (first draft and final), giving you one opportunity to make comments or suggest edits. In general, I ask that edits/comments be made using a track changes feature. These keeps things simple for both of us.

At the start of the project we will discuss how long you or your team will need to review the final material I supply. This is your project, so you set the timing! 
 

Step 8: Final Payment

When the job is complete, I will invoice you the final amount for my services. My payment terms are 14 days from the date the invoice is sent, and payments may be made via check, bank deposit, PayPal, or credit card.


Have Questions? Ask away!

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