Lauren Bowen Copywriting Portfolio - Logos-4.png
wyolotto horse sense roundup.png

Roundup Game Promotion

This campaign appeared at a WyoLotto-sponsored off-track betting event in Wyoming. The goal? To encourage attendees to increase their chances of a big win by asking for a roundup when they play the lottery.

The use of the term "horse sense" played into WyoLotto's cheeky sense of humor, while also relating to the environment in which this ad appeared.