Lauren Bowen

COPYWRITER + BRAND STRATEGIST

LAUREN
BOWEn

Sowing the seeds of a brighter future through masterful communication

I went to college to learn how to run a nonprofit. But the real fun kicked in when I started figuring out how to connect our mission with what donors care about. Now, I’m a writer with 12 years of experience helping organizations articulate what they really mean—and proclaim it proudly.

As a meticulous copywriter and content strategist, I've collaborated with dozens of Fortune 500 companies and A-list agencies. Right now, I’m on the creative team at Microsoft, helping to shape the narrative for Windows 365, Teams, and Viva.

I thrive as a creative problem solver, working closely with subject matter experts to provide messaging clarity in the madness and craft illuminating content that increases engagement and builds brand equity.

Most of the time, my brain feels like that old Windows 3D pipes screensaver—constantly building and untangling. This is where I thrive. Have a branding issue that needs a little love? Email me.

 

Experience

Microsoft, Senior Writer

November 2021 - Present

Smartsheet, Senior Writer

November 2021 - November 2021

Tandem Motion, Manager of Marketing and Communications

August 2020 - February 2021

Oregon STate University, Marketing WRiter

August 2018 - August 2020

Warehouse Twenty One, Lead Copywriter + Content Strategist

March 2017 - June 2018

nEThOPE, mANAGER OF mARKETING AND cOMMUNICATIONS

August 2015 - August 2016

Destination Marketing, Digital Campaign Manager

May 2014 - June 2015

Seattle Pacific University, Graduate Marketing Research Assistant

September 2013 - February 2014

Pilgrim Africa, Communications Intern

August 2012 - June 2013

Agros International, Resource Development Assistant

November 2011 - June 2013

Skills

 

Interests

Copywriting
Creative concepting
Style guides
Messaging platforms
Collaborating with AI
E-books
White papers
Community development
Cooperatives
Social enterprises
Change management

BRAIN POWER

M.A. Social & Sustainable Business Management

Seattle Pacific University
Graduated June 2014

B.A. Global Development

Seattle Pacific University
Graduated June 2013

AGENCIES

Warehouse Twenty One
Rethink Creative
Destination Marketing

CLIENTS

Microsoft
smartsheet
Forbes
Tandem Motion
State of Alaska
Oregon State University
NetHope
Pilgrim Africa
Agros International
BLUELINE
Women’s Enterprises International
Choshen Farm
Wyoming Breast Cancer Initiative
Blue Federal Credit Union
Cheyenne Botanic Gardens
Wyoming Department of Health
Edge Fest
FLANDERS
National Arthritis Foundation
L&H Industrial
Lenovo
Mega Millions
Wyoming Quit Tobacco Program
WyoLotto
Sleep Country
Penguin Windows
TePe USA
Ward Insulation
Wyoming Responsible Gaming Coalition
Bleeding Disorder Foundation of Washington
Massage Envy Spa
Car Toys
Super Supplements

What others
have to say

Innovative, positive, and quick to pivot

“Lauren is a fantastic copywriter, with a knack for creating fresh copy that is clear to understand and motivational for an audience to take action. She really took the initiative to deliver clean messaging to support our critical digital events portfolio at Microsoft. I worked with her closely and found her to be an innovative writer with a positive outlook, great with follow-through and quick to pivot copy tone, if necessary.

“Her persuasive writing ability was so successful, for one virtual event she delivered a blog post that produced more than double the number of registrations compared with the previous record-breaking blog post. More importantly, she's a pleasure to work with: responsive, clear, and great attention to detail. She'd be an asset to any team!”

Demorie Agabekian Crowe, Event Marketing and Demand Generation at Microsoft

Creative, adaptable, and eager to please

“Lauren’s independent ability to get up to speed quickly and adapt to the brand at hand proved extremely valuable in a fast-paced environment. She showed dedication to each and every project with the ability to communicate in the unique tone and voice of our clients with style and an attention to quality. 

As her spread-thin supervisor, what I appreciate most about Lauren, is her willingness to jump in on projects with little direction or oversight, while still maintaining the quality and creativity we strive to achieve. You go girl!”

Jordan Dean, Creative Director at Warehouse Twenty One


A trusted thought leader and strategist

"I had the pleasure of working with Lauren at Destination Marketing and found her to be exceptionally bright, enthusiastic and driven to succeed. When she saw a task needing to be accomplished she dove right in and managed it from start to finish with ease.

Within three months of her employment she was providing digital leadership where none existed before and proved herself to be an invaluable asset for the department and the agency.

But most of all, she won the respect of her team members and clients. She was truly a trusted thought leader and strategist."

Jerry May, Director of Brand Strategy & Client Services at Destination Marketing


Perspective worth its weight in gold

"When we first launched our non-profit, we were full of vision, but were spinning our wheels trying to communicate that vision to donors. We contacted Lauren, hoping to utilize her expertise regarding our social media strategy and web presence.

Lauren took the time to learn not only our fundraising goals, but also our vision and values, aligning herself with our mission so as to represent our work well. She gave concrete, actionable advice and followed up with us until we both felt confident that our organization was presenting itself in the most glowingly representative ways possible!

It's a shame we didn't contact her earlier! A talented, outside perspective is worth its weight in gold, and Lauren Bowen's consulting is exactly that."

Bethany Colvin, Co-Director of Choshen Farm


Versatile, with tons of talent and character

“Lauren worked as the primary freelance copywriter for Warehouse Twenty One for around a year. During this time, we gave her a full variety of projects from Brand Development, Advertising Copy, Proposals, Press Releases, Product Brochures, Presentations, Blog Copy and more.

She is very versatile in her writing skills and was able to understand and follow creative briefs’ strategic direction and contribute to strategy herself. Not only is she very talented writer, she is also an artist and was a pleasure to have around the office and in meetings. Tons of talent and character. I strongly recommend her!”

Dave Teubner, CEO of Warehouse Twenty One


Thoughtful and intuitive

"Lauren designed and wrote a beautiful website for my freelance business, and it was a great experience from start to finish! She was very clear and thoughtful in her communication, and was immediately able to intuit the aesthetic I was after. I really appreciate her straightforward, engaging writing style and how she implemented it for the content of my website.

It was meaningful to work with a friend and small-business owner as well! I recommend Lauren if you'd like a modern, professional look for your business, brand, or website."

Andrew Belisle, Spanish Interpreter


Truly masterful

"I am so excited about my website now that Lauren worked her magic! It went from basic to a wonderful reflection of my professional branding.

Lauren was highly professional, encouraging, timely, and great to work with throughout the whole process. After our initial conversations about my goals, Lauren sent a well-designed brief that asked insightful questions and resulted in her being able to capture my vision, goals, tone, and style so my website reflects…me!

Her writing is energetic and thoughtful, and she masterfully arranged the functions of the website to provide a visually beautiful and organized site. I highly recommend her services to others seeking to upgrade their professional online presence."

Rebecca, Founder at The Emotional Wellness Project