L&H Industrial Undercarriage Brochure
Role: Content Architecture and Copywriter
My first truly technical piece, this project was an exercise in humility. I put a lot of hours into this project, interviewing the client and performing my own research to ensure the technical writing was 100% accurate.
L&H Industrial came to us seeking a sales piece that would both 'wow' and inform potential L&H Omega Undercarriage customers in the mining and oil and gas industries.
Procuring an undercarriage of this size and capability is a task that is never taken lightly. As such, we addressed every possible selling angle in this brochure, focusing on the unbeatable quality, innovation, and financial benefits found in an L&H Omega Undercarriage.